YouTube Clone:- Unlike Douyin (Chinese TikTok) or WeChat Video Channel, which have capitalized on the growing popularity of short-form video, Bilibili - or B站 (zhàn - ‘site’), as it’s popularly known - has found success focusing on more long-form video content. Unique among its internet peers, Bilibili actively cultivates uploaders and professional user-generated content, an approach that has given the platform a notably loyal and active fanbase. Moreover, its unique comment system allows users to post comments into a “bullet curtain” (弹幕) that displays over any given video. While users have the option to toggle the bullet curtain on or off, this feature lends itself to fostering a sense of community among users, further strengthening the intensity of engagement on the platform relative to platforms that feed content to users more quickly.
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